Has lead‐in lost its punch? An analysis of primetime inheritance effects: Comparing 1992 with 2002

Abstract

Recognizing the recent dramatic increase in the number of channels available to the typical American household coinciding with an equally dramatic decrease in audience ratings for the major broadcast networks, there was reason to hypothesize that, in recent years, lead‐in or inheritance effects have diminished. However, an analysis of prime time ratings comparing 1992 with 2002 for ABC, CBS, NBC and Fox showed no support for this notion, suggesting that, despite the recent upheavals in the television industry, lead‐in has not lost its punch.