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ABSTRACT
Media researchers have called for new business models that could be the salvation of news. This article builds on case studies of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. The theory of the creative class has argued that location is important for entrepreneurial behavior, but it is too one-dimensional to capture context dimensions in more detail. These two cases are polar opposites and represent different contexts, yet both are successful, calling for more cautiousness in interpreting statistical probabilities for entrepreneurship policy or support.
Notes
1. All interviews from County 10 without a cited source were conducted in February 2015 in Lander. Anything without a citation from Harlem Community News is from information mentioned in the Method section.
2. Although residents of Fremont County have access to the Casper Star Tribune, Cheyenne Tribune Eagle, or regional/national news organizations online, these outlets do not provide the hyperlocal daily news coverage of County 10. Another online news organization, WyoFile, was started in 2008, but it focuses not on breaking news stories, but on investigative journalism throughout the state and posts usually once or twice a week. It is funded by grants and contributors (www.wyofile.com).
3. Although user-generated content is employed by many hyperlocals, Kintzler looks at access to the County 10 site as a more balanced form of democracy in that anyone, no matter if they are a council member or member of the local tribe, can post what they feel is newsworthy, which is an innovation compared to traditional news.