Abstract
The study explored factors that mediate the choice of psychology as a major subject by undergraduate students. Participants were a convenience sample of 368 students from two higher education institutions in Southern Africa (males =186, females =182, mean age = 22.35 years, SD=2.84 years). Data were collected using a survey that investigated social agents that are considered important in students' career choices. The data were analysed to explore differences by family and peer influences. The findings suggest that the students in the sample regarded social influences important in their choice of psychology as a major subject.