An Investigation into the Relationship between Tutors’ Ideological Styles and their Students’ Learning Achievements of Educational Objectives: An Empirical Study of Digital Media Design Education in Taiwan

Abstract

The purpose of this study is to explore the potential influence of the ideologies of tutors engaged in the education of digital media design in Taiwan on their students’ achievements of the educational objectives. Empirical method was conducted in the study. The research data are collected from 330 students, which represents approximately 15% of students majoring in digital media design. Each student was selected by stratified sampling from seven different universities in Taiwan, in terms of geographic location, public and/or private school, university and/or polytechnic institution, using a questionnaire-based approach. The data were analysed using SEM. By using the statistical analysis tools provided in AMOS, a total of five path models are constructed. In conclusion, the results indicate that tutors must be aware of the effect of their ideologies on their students’ learning achievements and should adopt different ideological styles as the situation dictates.

Keywords:

• ideological styles
• educational objectives
• digital media design education

Acknowledgements

The author wishes to thank Tsai, C. T., Wang, G. Y. and Yang, Y. J. for their picture cited in this essay. Also, the sponsorship granted by the National Science Council No. 99-2,511-S-270-003- of Taiwan, ROC. Lastly, I am heartily thankful to the editors and anonymous reviewers, whose assistance and guidance enabled me to develop this rigorous academic paper.

Additional information

Notes on contributors

Yung-Hsun Cheng

Yung-Hsun Cheng received his MA in Industrial design from University of Central England, UK, in 1992 and his PhD in Industrial Education from National Changhua University of Education in Taiwan, in 2001. He is an Associate Professor and Head of Institute of Media and Games Design, Chienkuo Technology University, Changhua City, Taiwan, ROC. Having majors in design and education, his current research interests include the influence of ideology and hegemony on design education in Taiwan, and design practice related to the field of cultural creative industries and digital media aesthetics.