Abstract
This study examines visitors’ willingness to support management policies regarding local environmental conservation issues. In particular, it explores the relative impacts of various antecedents on different types of specific behavioural intentions. Visitors to the Lulworth coastal area in England were studied using on-site questionnaire survey data. Results of the research highlight that most visitors had positive environmental attitudes and support for management policies related to specific responsible environmental behaviour, such as ‘not climbing the cliffs’ and ‘removing beach litter’. However, multiple regression analyses indicate that certain types of attitudes were not always the most important factor in explaining environmental behaviour. Other individual background factors, such as age, gender, environmental involvement and interpretative experiences, had different impacts on two types of specific behavioural intentions. This study suggests that management actions can be substantially improved by examining tourists’ perceptions of management policies and identifying which tourists are willing to engage in the types of conservation topic and the types of behaviour.