![Sample our Tourism, Hospitality and Events journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5950/TOC-Subject-Sample-2021-Tourism-Hospitality-Events.jpg"})
ABSTRACT
Over the last decade, there has been noticeable rise in popularity of all-inclusive holidays. This growth has coincided with the propensity in many destinations to develop tourism enclaves, which can either be purpose-built gated resorts physically isolated from their surrounding community or appear in the form of cruises, which have emerged as a particularly popular form of travel. In this explorative paper, we focus on the marketing of all-inclusive holidays, specifically those occurring in enclaves (including cruise ships). We investigate to what extent the geographic location of the tourist enclave is an important consideration for the travel industry. In other words, when it comes to all-inclusive holiday products, do the place-based attributes on offer at the destination and the actual location of the holiday matter from the perspective of those who are creating and selling the travel packet? An explorative study of Scandinavian tour operators shows that the local setting of the holiday is in fact a secondary consideration compared to the services and facilities on offer. Thus, there is an overriding tendency to downplay the destination's place-based attributes and it does not seem so important where the all-inclusive resort is located as long as it is well connected to the market and promises a comfortable holiday to the consumer. Tourism enclaves in the context of placelessness are discussed.
摘要
在近十年, 包容性假期的人气显著提高。包容性假期的增长与很多目的地发展旅游飞地的趋势相符, 这种旅游飞地或是有意为之的、远离周边社区的门禁度假地, 或以邮轮的形式出现, 邮轮已发展为特别受欢迎的旅行方式。在本探索性研究中, 我们聚焦包容性假期的营销问题, 特别是那些以飞地形式出现的度假地 (包括邮轮)。我们调查了旅游飞地的地理区位在何种程度上是旅游业的重要考量因素。换言之, 就包容性度假产品来说, 从生产并销售旅游包价产品的旅行商的角度, 目的地提供的地方属性与度假地的实际区位是否重要༟对斯堪的纳维亚旅行商的探索性研究表明, 假期的地方背景与提供的服务与设施相比实际上是次要考量因素。因此, 有一个不容忽视的趋势就是旅行商轻视了目的地的地方属性, 只要包容性度假地便捷地连接市场并且向消费者提供舒适的假期, 它在什么地方似乎并不重要。最后, 在无地方性的背景下讨论了旅游飞地问题。
Acknowledgements
We would like to thank Sanna Fors and Mikael Wassdahl for assisting in data collection. We are also grateful to the anonymous reviewers for their constructive suggestions.
Disclosure statement
No potential conflict of interest was reported by the authors.
Additional information
Notes on contributors
Sandra Wall-Reinius
Sandra Wall-Reinius is a senior lecturer in Human Geography at Mid-Sweden University. Her research interests relate to landscape research, conservation and resource development, sustainability and responsibility in tourism, and the tourism–local communities interface.
Dimitri Ioannides
Dimitri Ioannides is a chaired professor of Human Geography at Mid-Sweden University, where he also serves as director of the European Tourism Research Institute. His principal research interests relate to sustainable development and the economic geography of tourism.
Kristina Zampoukos
Kristina Zampoukos is a senior lecturer in Human Geography at Mid-Sweden University. Her research interest is mainly directed towards the interrelations between mobilities and the socio-spatial formations and divisions of labour.