13,035
Views
146
CrossRef citations to date
0
Altmetric
Article Commentaries

Transforming the (tourism) world for good and (re)generating the potential ‘new normal’

Pages 467-475 | Received 17 Apr 2020, Accepted 18 Apr 2020, Published online: 02 May 2020
 

Abstract

With or without the global COVID-19 pandemic to promote and envision a meaningful and positive transformation of the planet in general, and tourism specifically, a wake-up call is long overdue. The 300-years old industrial and modern paradigm of ruthless and selfish exploitation of natural resources has separated us from nature and ultimately ourselves to such an extent that the crises of our economic, political, environmental, social and healthcare systems do not come at any surprise. Yet, in juxtaposition to (post)modern pessimistic views, the positive transmodern paradigm shift with its holistic perspectives and practices can be observed. Led by ‘the silent revolution’ of cultural creatives, new worlds are emerging, although still kept at the margins. ‘Transformative travel and tourism’ as an ever-growing trend, appears to be an important medium through which these cultural creatives reinvent themselves and the world they live in. Inner transformation is reflected in the outer world. New ways of being, knowing and doing in the world are emerging as conscious citizens, consumers, producers, travellers, entrepreneurs, and community leaders are calling and acting upon the necessary transformation towards the regenerative paradigm and regenerative economic systems. Based on the natural cycles of renewal and regeneration, this circular approach is underpinned by regenerative land practices. The vision of connecting regenerative agriculture and transformative tourism is offered to reset the global tourism system for good.

摘要

无论是否出现新型冠状病毒肺炎全球大流行, 警钟早就应该敲响以促进和展望整个地球, 尤其是旅游业发生重大和积极的转变。历时300年野蛮而又自私地开采自然资源的工业和现代范式, 将我们与自然分开, 以至于当我们的经济、政治、环境、社会和保健系统的危机到来时, 我们一点不惊讶。然而, 与(后)现代悲观主义观点同时存在的是我们也可以观察到跨现代范式及其整体视角和实践的积极转变。在文化创意”无声革命”的引领下, 仍处于边缘的新世界正在崛起。”改造式旅游和旅游业”作为一种不断发展的趋势, 似乎是这些文化创意者重塑自己以及他们生处世界的重要媒介。外在世界反映了内在的转变。伴随着有上述意识的公民、消费者、生产者、旅行者、企业家和社区领导人呼吁并采取行动实现向可再生范式和再生经济体系的必要转变, 新的存在、认识和行动方式正在出现。基于可恢复和再生的自然循环, 这种循环方法以再生土地实践为基础, 提出将再生农业和改造式旅游相结合的愿景, 以期永久性地重置全球旅游体系。

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Irena Ateljevic

Irena Ateljevic obtained her PhD in Human Geography in 1998 at the University of Auckland, New Zealand. She worked at Auckland University, Victoria University of Wellington and Auckland University of Technology and did numerous international research projects in Asia and South Pacific. In 2005, she moved to the Netherlands to teach at Wageningen University, a highly esteemed university for sustainability and nature conservation issues. She is a co-founder of Critical Tourism Studies network dedicated to promote the academy of hope concept. Currently, she holds a part-time position of a senior scientific associate at the Institute for Tourism, Zagreb while also acting as an activist and social entrepreneur.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 302.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.