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Journalism Studies Volume 13, 2012 - Issue 5-6: The Future of Journalism 2011: Developments and Debates
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ARTICLES

THE EFFECT OF SOFT NEWS ON PUBLIC ATTACHMENT TO THE NEWS

Is “infotainment” good for democracy?

An NguyenCorrespondence[email protected]
Pages 706-717 | Published online: 22 Mar 2012
 
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Abstract

Data from a national Australian survey provide little evidence of a significant effect for the taste for soft news on news attachment among the general public as well as the six common sex-by-age targeted market segments of the news industry. This contradicts recent arguments that soft news is necessary to democratic life because, in an age of media proliferation and audience fragmentation, it keeps attention-scarce people with the news.

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