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Abstract
This study, based on a survey of 206 online editors, tests a theoretical framework guided by field theory that seeks to explain the patterns of how journalists use Web analytics in their news work. Using structural equation modeling, this study finds that journalists' perception of competition in the field and their conceptions of the audience as a particular form of capital lead them to using Web analytics in particular ways.
ACKNOWLEDGEMENTS
This study is part of a dissertation. The author wishes to thank the members of his dissertation committee (Dr. Tim P. Vos, Dr. Esther Thorson, Dr. Stephanie Craft, Dr. Amanda Hinnant, Dr. Steven Osterlind, and Dr. David H. Weaver) as well as Prof. Michael Jenner at the University of Missouri.