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Abstract
The nature of digital media challenges the explanatory power of effects theories that rest on a transmission model of communication. As essentially linear conceptualizations reliant on identification and measurement of discrete message components, these twentieth-century theories are poorly suited to contemporary journalistic structures and forms. This article adds to the call for a more richly theorized concept of relationship effects suitable to an immersive, iterative, and interconnected environment of news producers and products.
DISCLOSURE STATEMENT
No potential conflict of interest was reported by the author.
Additional information
Funding
No external funding was received in support of this work.