Aesthetics and complexity in digital layout systems

Abstract

The layout of pages which carry information is the bread and butter of the graphic design profession. The rationale of what elements are chosen and where they are placed is based on tacit knowledge gained over a number of years of experience. The aesthetics associated with the overall finished design are often based on a style. Important elements of style are complexity and aesthetic value. In this paper I explore how various mathematical aesthetic functions can use complexity as an arousal enhancing or limiting mechanism in the application of layout designs.

Keywords:

• aesthetics
• design
• layout
• complexity
• style