Consumer-driven embedded health promotion and health education

Abstract

The concept of embedded health promotion and health education (HP/HE) is discussed. The key feature is that HP/HE loses its professional identity as it becomes a core activity for all health professionals. Counselling and coaching individuals as part of individual health education by health professionals is an important innovation. However, researchers will have to test new methods of assessing the value-added component of this new HE activity. In addition, the new approach will focus on positive rather than negative messages.

Key words:

• embedded health promotion and health education
• health coaching
• consumers
• value added
• positive message