Notes
1. The Independent. ‘Poland and Ukraine to Co-host Euro 2012’.
2. The Guardian. ‘Euro 2012 Turning into PR Disaster for Ukraine as Racism Fears Scare off Fans’.
3. MailOnline. May 2012.
4. World Intellectual Property Organisation. ‘EUFA’s Battle for its Brand’, April 2012.
5. UEFA.com. ‘Polish Pride at EURO Success’, July 2012.
6. EU business. ‘Football: UEFA Hails “Exceptional” Euro 2012 for TV, Media’, June 2012.
7. UEFA, Technical Report (Genève: UEFA).
8. UEFA, Technical Report (Genève: UEFA).
9. Arab News. ‘UEFA Expects 250M Viewers for Euro Final’, June 2012.
10. J. Horne, ‘The Four “Knowns” of Sports Mega‐events’, Leisure Studies 26, no. 1: 81–96.
11. P. Holger, ‘The Conceptualisation and Measurement of Mega Sport Event Legacies’.
12. J. Horne, ‘The Four “Knowns” of Sports Mega-events’.
13. The Independent. ‘Portugal’s Austerity Fears Taken for a Ride by National Team’s Euro 2012 Arrangements’.
14. The Huffington Post. ‘Euro 2012: Austerity Measures Represent England’s Best Chance of Success’, June 2012.
15. The Telegraph. ‘Euro 2012: Blue Peter-style Opening Ceremony Spot on in its Brevity and Austerity’.
16. Okespanol. ‘Crisis, What Crisis? Euro 2012 Soccer Wins Bring Cheer to Europeans Struggling with Austerity’.
17. Euro 2012 Poland Ukraine. ‘EURO 2012 Expenditure Broke the Record’.
18. EU Infrastructure. ‘Poland and Ukraine to Spend Big on Euro’.
19. The Guardian. ‘Euro 2012: UEFA Urged to Investigate $4bn Corruption Allegations in Ukraine’.