Spectators’ points of attachment and their influence on behavioural intentions of women’s national football games

Abstract

Research on women’s football is still, especially in Asia, scarce. The purpose of this research has been to investigate the underlying points of attachment of women’s football spectators and how these influence future behaviour. The points of attachment scale – drawing on social identity theory – developed previously has been modified for the research setting to detect whether they are general determinants or country-specific indicators. Research was conducted in two countries, namely Japan and Germany. Surveys were conducted at two friendlies of the national team in each country (Japan: n = 607; Germany: n = 597). Attachment with the team, coach and women’s sport were defining overall attachment best. Intention to attend matches of the national team was significantly predicted by football attachment and previously attended games, while intention to attend matches of the league was significantly predicted by attachment with the coach and attended league games in the past.

Notes

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