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Abstract
It is difficult to demonstrate whether a soccer team can recruit all the best players of the world or not. Since the election of Florentino Pérez as Real Madrid’s President, he experimented with this proposition with a new approach to recruiting methods. He considered that the method of recruiting media sport stars and junior players was the best way to reach the strategic goals of the club. This study attempts to examine the viability of this recruiting method. The methodology employed has been to classify the players from the team into three different categories: stars, junior players and medium class, and find out the minutes played by them. The essay thus intends to assess the effectuality of this recruiting method and its impact on Real Madrid’s fortunes. In other words, the objective of the essay is to study how far the innovative recruiting method of stars and junior players has allowed the managers to reach the strategic goals of the club.
Notes
1. Santiago Bernabeu was Real Madrid’s president during the period from 1943 to1978.
2. Klenosky et al., ‘Recruiting Student Athletes’.
3. Cooper, ‘What the Basketball Recruit Wants to Know’.
4. Doyle and Gaeth, ‘Assessing the Institutional Choice Process of Student‐athletes’.
5. Fizel and Bennet, ‘Telecasts and Recruiting in NCAA Division I Football’.
6. Langelett, ‘The Relationship between Recruiting and Team Performance’.
7. Fichajes: The buying or selling of players. The result of the transfer market.
8. Pérez, Discurso a la Asamblea general de compromisarios, 50–65.
9. Aguado, El marketing del fútbol, 172.
10. Lucas Marín Antonio, ‘La nueva sociedad de la información. Una perspectiva desde’. Silicon Valley, Editorial Trotta (Citation2000), Madrid, 35.
11. Burton, Information Technology and Society.
12. Pérez, Discurso a la Asamblea General, 96–117.
13. Ibid.
14. Liga Nacional de Fútbol profesional, 43.
15. Ibid., 96–117.
16. Scott et al., ‘Salary and Marginal Revenue Product under Monopsony and Competition’.
17. For a fuller discussion, see Brown, Spiro and Keenan, ‘Wage and Non‐wage Discrimination’, 333–45.
18. Burdekin and Idson, ‘Customer Preferences’.
19. Berri et al., ‘Stars at the Gate’.
20. Lucifora, ‘Superstar Effects in Sport’.
21. A high quality international player always adds a contrasting balance in the rank and file of the team for better performance.
22. Berri et al., ‘Stars at the Gate’.
23. Gray, ‘Disabled Move up the Agenda’, 27.
24. Ewing and Cohn, ‘Can Soccer be Saved?’
25. Whannel, Fields in Vision.
26. Hausman and Leonard, ‘Superstars in the National Basketball Association’, 586.