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ABSTRACT
This study explores the implementation of the university-as-a-service (UaaS) paradigm in higher education. Through qualitative research, it examines student and stakeholder experiences to inform the redesign of university programmes. The UaaS model aims to enhance university engagement with the business ecosystem and meet the demands of the digital economy. Services within the UaaS framework include research, international programmes, sustainable development, consulting, Center of Excellence establishment, and startup support. The study highlights the importance of developing an action plan and prioritising tasks, balancing collaboration and customisation. Integration of Design Thinking principles is crucial for equipping students with essential skills. Aligning university programmes with the evolving needs of the digital economy is emphasised. This research provides practical guidance for universities to enhance their engagement, fostering economic growth and social progress. Future efforts should refine and optimise the UaaS framework.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Chulatep Senivongse
Chulatep Senivongse, Ph.D. Chulatep is a dedicated academic lecturer and researcher, currently holding a full-time position at Bangkok University. With an extensive educational background encompassing Electrical Engineering, Computer Engineering, and Business Management, Chulatep has amassed over 25 years of experience in the IT and Telecommunication industries, primarily working for a prominent National Oil and Gas Exploration and Production company. In this role, he successfully led a diverse team of professionals, driving a digital transformation initiative aimed at revolutionizing the work processes within oil production operations. In 2017, Chulatep achieved the prestigious accomplishment of earning his Ph.D. in Knowledge and Innovation Management from Bangkok University. His specialization lies in organizational learning, Learning Organization, absorptive capacity, and dynamic capability. Notably, Chulatep possesses extensive practical knowledge in the implementation of organizational knowledge management programs. He has been sought after by numerous companies for his invaluable expertise in performance improvement and strategic planning, aiding them in their journey towards becoming agile and innovative organizations.
Alex Bennet
Alex Bennet, Ph.D. Alex Bennet, a Professor at the BU, IKI-SEA, is internationally recognized as an expert in knowledge management and an agent for organizational change. She is co-founder of the Mountain Quest Institute, a research and retreat center in the Allegheny Mountains of West Virginia dedicated to three quests: knowledge, consciousness, and meaning. She served as the Chief Knowledge Officer and Deputy CIO for Enterprise Integration for the U.S. Department of the Navy, led the Federal Knowledge Management Working Group, and is the recipient of the Distinguished Public Service award. With her partner David, a nuclear physicist and neuroscientist, Alex has pursued a rigorous research agenda across multi-disciplines, publishing over 40 books including foundational texts on the knowledge organization, a theory of knowledge, decision-making, knowledge mobilization, and change. Most recently, Alex and David, with their colleague Robert Turner, published Unleashing the Human Mind: A Consilience Approach to Managing Self and its companion Field Guide based on over a decade of researching experiential learning through the expanding lens of neuroscience. Continuing her lifelong journey of learning, expanding and sharing, Alex believes in the multidimensionality and interconnectedness of humanity as we move out of infancy into full consciousness.