The Best Of Two Worlds

Abstract

Policies have been introduced in the public sector to increase efficiency. Following a privatization, there is a split between operational and strategic control. In this study, we explored how a public organization restores its identity after losing its operational structure. Based on a case study of a seaport, we found that when the self-defining properties were lost, the organizational identity dissolved into a managerial public identity. The organizational meaning that provided security and guided behavior was lost and the new identity was unable to serve as a provider of meaning. Implications for new public management policy and practice are discussed.

Key words:

• Corporate identity
• new public management
• organizational identity
• ports
• public organizations

Notes

Official publication for legal and juridical matters.

A business report.

Container carriers were faster to load/unload than conventional cargo carriers and their stays in ports were shorter (12 percent of its time compared to 50 percent of general cargo carrier time) (Frageda 2005).

Maritime traffic made by containers.

European Sea Port Organization.

Public corporation or Sociedade Anónima (SA) is a joint stock company, a Corporation, in which the capital is dependent on the emission of shares, which are purchased by investors.

After being transformed into a Public Institute.