From marketing to public value: towards a theory of public service ecosystems

ABSTRACT

This paper applies a service ecosystems perspective on the public service logic to evaluate the benefits and challenges this view brings to the management of public services. First, the article clarifies the concepts of private and public value, as well as co-production and co-creation. Second, the article presents an overview of the service-dominant logic, public service-dominant logic, and public service logic. Third, the paper analyses the potential of merging public service logic with a service ecosystems framework in a technology-based context, cross-fertilising public management and marketing research. This can lead to the development of a theory of public service ecosystems.

KEYWORDS:

• Service ecosystem
• co-creation
• co-production
• public value
• private value
• public service logic
• social network

Disclosure statement

No potential conflict of interest was reported by the author.

Notes

1. Operand resources are those on which an action is performed, and operant resources are those that act on others.

Additional information

Notes on contributors

Maria Petrescu

Dr. Maria Petrescu is an Associate Professor of Marketing at Nova Southeastern University, where she teaches Global Marketing, Marketing Communications, and Marketing Analytics. She obtained her Ph.D. from Florida Atlantic University and a graduate degree in Public Management from Ecole Nationale d’Administration, France. Her research interests include digital marketing, marketing analytics, and collective intelligence. She published in journals such as the Journal of Retailing and Consumer Services, Journal of Marketing Management, Journal of Internet Commerce, and the International Review of Entrepreneurship, and she is co-editor of the Journal of Marketing Analytics.