https://orcid.org/0000-0002-5987-3848
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Suraj Kushe Shekhar
Dr. Suraj Kushe Shekhar is Associate Professor at VIT Business School, Vellore, Tamilnadu, India. He is an Engineering graduate (B Tech), a postgraduate in Business Administration (MBA), and has a Doctorate degree in Management Studies. He completed his Ph.D. degree under the Junior & Senior Research Fellowships (JRF & SRF) of the University Grants Commission (UGC). An experience over 12+ years in both industry and academia, he has organized seminars, invited talks, and imparted training programs (in association with SPSS Bangalore) to both academicians and corporate employees. He has presented papers at various national/international conferences, and published widely in reputed journals such as Taylor and Francis, Elsevier, Inderscience Publishers. His area of interest includes media, Artificial Intelligence, and marketing, business analytics, business research, consumer behavior & psychology, psychiatry, packaging research, tourism marketing, advertisement, social marketing, social media marketing, and industrial marketing.