Fake religions, politics and ironic fandom: the Church of the SubGenius, Zontar and American televangelism

Abstract

This paper challenges recent arguments that the Church of the SubGenius (COSG) is a ‘real’ religious organization, in that it purportedly provides a path to spiritual enlightenment. Besides downplaying the COSG’s comedic aspects, these essentialist approaches have largely ignored its historical development within the American ‘alternative’ underground of the 1980s and early-1990s. Drawing on interviews and the analysis of participatory media, this paper examines the COSG alongside Zontar, a stridently political zine named in honour of a B-movie monster that its founders claimed to worship. It is demonstrated that these interrelated, intentionally ‘fake’ religions emerged in the context of a turbulent American culture war, and confronted a conservative evangelicalism perceived to be a political threat. While the founders of the COSG and Zontar accordingly attacked and satirised politically engaged television preachers such as Pat Robertson and Jerry Falwell, their approaches to certain less explicitly political televangelists can be considered examples of ironic fandom, shot through with flashes of genuine admiration. In all of these activities, the founders of these fake faiths participated in a cultural discussion about authentic Christianity in America – playful religious work more indicative of the COSG’s cultural significance than its alleged status as an ‘authentic’ religion.

Keywords:

• Invented religions
• hyper-real religions
• parody religions
• televangelism
• fandom
• paracinema