Relationship between cross-cultural attitudes and attitudes toward the foreign language study of tourism majors: the South Korean Case

Abstract

Cross-cultural attitudes are gaining more importance as contacts between people from different cultures are increasing in a globalized world. This is particularly the case and relevant for the tourism industry. The major purpose of this study is to investigate the relationship between cross-cultural attitudes and the attitudes toward foreign language within the tourism education context. An empirical study of 482 tourism students in South Korea revealed that cross-cultural attitudes had significant associations with attitudes toward studying a foreign language. Specifically, the ‘integrative attitude’, among the three types of attitudes toward foreign language study, showed the highest relationship with the ‘cross-cultural attitude’, being followed by the ‘intrinsically motivated attitude’. However, the ‘instrumental attitude’ showed no significant relationship. Based on these findings, a need to approach language study from cultural perspectives is emphasized, suggesting a provision of programs and activities inspiring direct and indirect contacts with foreign cultures and people. The integration of cultural aspects of the tourism industry into foreign language study was also discussed in this context. Finally, the study's results were compared with those of previous studies and a tentative generalization that foreign language study has an effect in reducing social distance was proposed.

Keywords:

• cross-cultural attitude
• worldmindedness
• social distance
• foreign language
• integrative attitude
• instrumental attitude

Acknowledgement

This research was facilitated by a fellowship from Dongseo University in Busan, Korea.