Abstract
TQM is no longer limited to industries and business houses. The principles of TQM have been successfully adopted in the field of higher education by developed countries such as the USA and UK. The authors of the present study review the literature to find out who the customer is in education and emphasize the need for development of a new educational excellence model, ‘TQM 9-C EDEX Model’, in the field of engineering education in India. The present study, while developing the new model, extensively reviews the existing educational models and analyses the multifarious ills presently confronting engineering education in India. This new model can be effectively used in the engineering institutions to enhance the quality of education offered by them.