Notes
[1] Baruch Spinoza, Ethics with The Treatise on the Emendation of the Intellect and Selected Letters, trans. Samuel Shirley, ed. Seymour Feldman (Indianapolis: Hackett Publishing Company, 1992), 263.
[2] Ronald Walter Greene, “Another Materialist Rhetoric,” Critical Studies in Mass Communication 14, no. 1 (1998): 21–42.
[3] Ronald Walter Greene, “Rhetoric and Capitalism: Rhetorical Agency as Communicative Labor,” Philosophy and Rhetoric 37, no. 3 (2004): 188–206.
[4] Michael Hardt and Antonio Negri, War and Democracy in the Age of Empire (New York: Penguin Books, 2004).
[5] See, for example, Kristin A. Swenson, Lifestyle Drugs and the Neoliberal Family (New York: Peter Lang, 2013).
[6] Greene, “Rhetoric and Capitalism,” 189.
[7] Mathew Bost and Ronald Walter Greene, “Affirming Rhetorical Materialism: Enfolding the Virtual and the Actual,” Western Journal of Communication 75, no. 4 (2011): 441.
[8] Gilles Deleuze and Félix Guattari, What is Philosophy?, trans. Hugh Tomlinson and Graham Burchell (New York: Columbia University Press, 1994), 16.
[9] Cesare Casarino, “Universalism of the Common,” diacritics 39, no. 4 (2009): 164.
[10] Ibid.
[11] Ibid.
[12] Greene, “Rhetoric and Capitalism,”188.
[13] Michael Hardt, “Affective Labor,” boundary 2, no. 26 (1999): 90.
[14] Ibid.
[15] Cited in Greene, “Rhetoric and Capitalism,”188.
[16] Ibid.
[17] Ronald Walter Greene, “Orator Communist,” Philosophy and Rhetoric 39, no. 1 (2006): 94.
[18] Deleuze and Guattari, What is Philosophy?, 2.
[19] Greene, “Rhetoric and Capitalism,” 189.
[20] Ibid.
[21] This is a rich, productive, and ongoing discussion. For the fuller discussion between Greene, Cloud, Aune, and Macek, see, for instance, Dana L. Cloud, Steve Macek, and James Arnt Aune, “The Limbo of Ethical Simulacra: A Reply to Ron Greene,” Philosophy and Rhetoric 39, no. 1 (2006): 72–84. Also see Greene, “Orator Communist.”
[22] Greene, “Rhetoric and Capitalism,” 188.
[23] Ibid., 188.
[24] Spinoza writes, “[T]hey will fight for their servitude as if for salvation.” Benedictus de Spinoza, Theological-Political Treatise, trans. Samuel Shirley (Indianapolis: Hackett Publishing, 1998), 3.
[25] Greene, “Rhetoric and Capitalism,” 189.
[26] Ibid., 190.
[27] Ibid., 193.
[28] Ibid., 193–94.
[29] Ibid., 194.
[30] Ibid., 191.
[31] Brynnar Swenson, “From the Prostitute to the King: The Corporate Form, Subsumption, and Periodization,” Cultural Critique 89, 61–82.
[32] Greene, “Rhetoric and Capitalism,” 194.
[33] Ibid.
[34] Ibid., 195.
[35] Ibid., 197.
[36] Ibid., 198.
[37] Ibid., 189.
[38] Casarino, “Universalism of the Common,” 167.
[39] Greene, “Rhetoric and Capitalism,” 199.
[40] Ibid., 201.
[41] Ibid., 201.
[42] See Casarino, “Universalism of the Common,” 165.
[43] Casarino, “Universalism of the Common,” 166.
[44] Matthew S. May, “Spinoza and Class Struggle,” Communication and Critical/Cultural Studies 6, no. 2 (2009): 205.
[45] Greene, “Rhetoric and Capitalism,” 203.
[46] Casarino, “Universalism of the Common,” 165.
[47] Greene, “Rhetoric and Capitalism,” 203.
[48] Casarino, “Universalism of the Common,” 166.