Baudrillard at the Edge of the Technological Dynamo Without a Theory of Technology

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Acknowledgements

The author would like to thank Barbara Biesecker for her helpful and insightful comments.

Notes

1. Arthur Kroker, Technology and the Canadian Mind: Innis/McLuhan/Grant (Montreal: New World Perspectives, 1984), 128.

2. Kroker, 128.

3. Douglas Kellner, “Baudrillard: A New McLuhan?” http://www.gseis.ucla.edu/faculty/kellner/Illumina%20Folder/kell26.htm (accessed 29 December 2007).

4. Paul Grosswiler, The Method is the Message: Rethinking McLuhan through Critical Theory (Montreal: Black Rose Books, 1998), 178.

5. Gary Genosko, McLuhan and Baudrillard: The Masters of Implosion (London: Routledge, 1999), 99.

6. William Merrin, Baudrillard and the Media (London: Polity, 2005), 3.

7. Merrin, 47.

8. Jean Baudrillard, Screened Out (London: Verso, 2002), 178.

9. Marshall McLuhan Understanding Media (New York: McGraw Hill, 1964), 80.

10. McLuhan, 152.

11. Merrin, 50.

12. Jean Baudrillard, The Illusion of the End (Cambridge: Polity, 1994), 16.

13. Mike Gane, Baudrillard Live: Selected Interviews (London: Routledge, 1993), 145.

14. Baudrillard, 1981, 169.

15. Baudrillard, 1981, 169.

16. Jean Baudrillard, Seduction (New York: St Martin's Press, 1979), 165.

17. Paul Grosswiler has also picked up on Baudrillard's narrow reading of McLuhan's “media,” but Grosswiler is concerned with illuminating the dialectical nature of McLuhan's media history and the relationship between the “mediated” and the “real.”

18. Jean Baudrillard, In the Shadow of Silent Majorities (New York: Semiotexte, 1978), 134.

19. Gane, 145.

20. Frank Zingrone and Marshall McLuhan, The Essential McLuhan (New York, Routledge, 1995), 90.

Additional information

Notes on contributors

Sarah Sharma

Sarah Sharma is Assistant Professor of Communication Studies at the University of North Carolina at Chapel Hill