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Original Articles

Satisfaction with hearing aids: A consumer research perspective

, &
Pages 405-427 | Received 02 Aug 2008, Published online: 13 Aug 2009
 

Abstract

This research aimed at describing satisfaction with hearing aids from the perspective of the client as a consumer. A disconfirmation-expectancy model, derived from consumer research, was evaluated. This model posits that pre-fitting expectations, post-fitting performance, and the experience of how performance compares to expectations (disconfirmation), contribute to satisfaction. Positive disconfirmation occurs when performance is better than original expectations and is associated with higher satisfaction. Negative disconfirmation is when performance is poorer than expectations and is associated with dissatisfaction. New hearing aid users in Hong Kong (N=42) were tested with a newly developed self-report measure (PHACS: profile of hearing aid consumer satisfaction) that included items focused on hearing ability, problems, cost, and service. Pre-fitting expectations and post-fitting performance, disconfirmation, and satisfaction were measured. Results showed that expectations were generally not related to satisfaction, that disconfirmation was correlated with many aspects of satisfaction, and that performance was most strongly related to satisfaction. The implications of the findings are that hearing aid performance is the most important element for determining satisfaction; however disconfirmation should not be overlooked.

Abbreviations
CHINT=

Cantonese hearing in noise test

PHACS=

Profile of hearing aid consumer satisfaction

REIG=

Real ear insertion gain

RTS=

Reception thresholds of sentences

SADL=

Satisfaction with amplification in daily life

Abbreviations
CHINT=

Cantonese hearing in noise test

PHACS=

Profile of hearing aid consumer satisfaction

REIG=

Real ear insertion gain

RTS=

Reception thresholds of sentences

SADL=

Satisfaction with amplification in daily life

Sumario

La investigación fue orientada a describir la satisfacción con los auxiliares auditivos desde la perspectiva del cliente como un consumidor. Se evaluó un modelo de impugnación y expectativa, derivado de la investigación en el consumidor. Este modelo propone que las expectativas previas a la adaptación, el desempeño post-adaptación y la experiencia de cómo el desempeño se compara con las expectativas (impugnación), contribuyen con la satisfacción. Ocurre una impugnación positiva cuando el desempeño es mejor que las expectativas originales y se asocia a una mayor satisfacción. La impugnación negativa ocurre cuando el desempeño es más pobre que las expectativas y se asocia con falta de satisfacción. Se evaluaron nuevos usuarios de auxiliares auditivos en Hong Kong (N = 42) con una herramienta de auto-reporte recientemente desarrollada (PHACS: perfil de satisfacción del consumidor con auxiliares auditivos) que incluye ítems relacionados con capacidad auditiva, problemas, costos y servicio. Se midieron las expectativas pre-adaptación y el desempeño post-adaptación, la impugnación y la satisfacción. Los resultados mostraron que las expectativas generalmente no se relacionaban con la satisfacción, que la impugnación se relacionó con muchos aspectos de la satisfacción, y que el desempeño se relacionó más fuertemente con la satisfacción. Las implicaciones de estos hallazgos establecen que el desempeño del auxiliar auditivo es el elemento más importante que determina la satisfacción; sin embargo, la desconfirmación no debe ser pasada por alto.

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