Abstract
This article discusses the significance of aesthetics and individual design within assistive technology (AT) and argues that its importance for quality of life has been a neglected issue in the public service provision. The market structure, demands for an effective administration combined with a clinical approach to disability within public services construes a rigid service system disempowering active users. Based on personal interviews with wheelchair users and people who are hard of hearing in Norway, the article presents an analysis of how people use and look upon their AT. The relationship between user, product and society is analysed as representation of identities, as strategies of distinctions and as different ways of opposing the patient role.