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Abstract
In a society of mobile life‐styles, tourism has been fundamentally connected to the idea of being on the move without any firm attachment to any one place. However, it seems that being a tourist may often involve seeking a close relationship with one specific place or region, and wanting to “go steady” with that place or region. Thus, visitors may over time transcend their typical positions and make a place or a region their regular haunt or even “home”. The question posed in the paper is how do people become so attached to their tourist destinations that they eventually want to buy a second home or even move to such a location? The article also discusses the changes in second‐home traditions from simple summer cottages to fully‐equipped second homes and time‐shares situated in regions with which the owners have no social connections, but which have beautiful landscapes and other amenity values. Based on life‐story narratives of Finnish second‐home owners, who mainly got their first contact with the region as tourists, the results show that tourist experiences can be cumulative in a person's life course and place attachment and the sense of home develop in the course of many visits to same place.