ABSTRACT
Affective disposition theory explains that the perceived morality of characters plays a critical role in the experience of enjoyment, but is challenged by the apparent appeal of morally ambiguous characters (MACs). Therefore, it is important to examine the role of morality in enjoyment and to understand how viewers perceive characters of varying moral natures. Although previous research has indicated that different character types might have different patterns of moral upholding/violation, a recent study found that character types, including types of MACs, were not perceived to vary on specific moral foundations, but did vary in overall perceived morality across all foundations. To further examine whether distinct character types are perceived to have different patterns of perceived morality, this study replicated that recent study in a sample of US young adults, again finding that character types did not vary according to specific moral domains. However, findings associating perceived morality and entertainment outcomes did not replicate. This study contributes to entertainment research by demonstrating the reproducibility of these results and considering alternative explanations to those offered by the authors of the original study.
Acknowledgments
The authors would like to sincerely thank Dr. Allison Eden, Dr. Serena Daalmans, and Dr. Benjamin K. Johnson for their cooperation and assistance with this project.
Disclosure statement
No potential conflict of interest was reported by the authors.
Data availability statement
De-identified data, materials, registration documents, and earlier versions of this paper are openly available via the Open Science Framework at https://osf.io/kqb5h/.
Notes
1. Correcting for errant values reported in the original manuscript, the actual Pillai’s Trace value was .438. Conducting the power analyses with the same parameters indicated a sample size of 84. Because the errors in Eden et al. (Citation2017) were not discovered until after the study was conducted, the initial a priori analysis is reported.
2. Due to an unexpectedly strong response to the survey advertisement, the final sample for the study was above the estimate based on the power analysis.