Customers’ Decision to Adopt Application Service Provider and Applications Service Providers’ Business Strategy in the Hospitality Industry: A Research Framework

Abstract

Application Services Providers (ASPs) exploit the economics of delivering commercial off-the-shelf software over the Internet to many dispersed users. The decision to adopt the ASP business model requires a broad consideration of various factors. Also, ASPs need to develop effective strategies to survive and develop in their market. In this paper, the role of ASPs in the hospitality industry, particularly the hotel industry is explored, and different services provided by ASPs are examined. Further, based on a literature review and a study of a successful ASP, a framework is developed to investigate customers’ requirements for ASPs as well as the strategies used by ASPs to facilitate customers’ operations.

Keywords:

• Application Service Providers
• ASP adoptions
• Customers’ Decision factor
• Business Strategy

Additional information

Notes on contributors

Yurong Yao

Yurong Yao is a doctoral student in the Department of Information Systems and Decision Sciences at Louisiana State University, USA. Her research interests include Applications Service Provisions, IT Adoption, Electronic Government, and Strategic Issues of Information Technology.

Michael Wohl

Michael Wohl has a unique combination of lodging and retail level sales, marketing and operations expertise. He has held positions in regional management, national sales, and brand marketing for Marriott International. This multi-unit management experience has enabled him to develop solid economic and business skills to drive the business development for Statability. Wohl’s combined operations and marketing experience provides a senior level approach in helping Statability provide clear, focused data in a way that is easily understood by unit managers as well as senior management for their customers, and sell this approach to their alliance partners.

Edward Watson

Edward Watson is an associate professor in the Department of Information Systems and Decision Sciences at Louisiana State University, USA. He has traditionally worked in the area of performance analysis of manufacturing, service, and supply chain systems. His more recent and emerging research interests are in IT Adoption and Diffusion, Technology Innovation and Enterprise Systems.

Ye-Sho Chen

Ye-Sho Chen is a Professor of Management Information Systems in the Department of Information Systems and Decision Sciences, E. J. Ourso College of Business Administration, Louisiana State University. He is the Associate Director of the International Franchise Forum at LSU. He currently teaches and conducts research in the fields of Knowledge Management, Business Intelligence, and Internet and International Franchising.