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Research Article

The role and impact of online derivative works in social movements: a level model emerging from the case study of HKGoldenMusic

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Pages 81-110 | Published online: 17 Aug 2020
 

ABSTRACT

This study investigates the role and impact of online derivative works on social movement, which scant research has been done. We conducted a case study with netnography in the community of HKGoldenMusic, with a focus on their derivative works, a form of social movement participation. Based on our findings from this high-traffic online subcommunity of HKGolden, a flagship online community in Hong Kong, we developed a three-level model (frugal content crowdsourcing, the formation of organized derivative works, and engagement of celebrities) to explain the evolution of the creation of online derivative works on a social movement. The role and impact of these online derivative works are also discussed.

Additional information

Notes on contributors

Cheuk Hang Au

Cheuk Hang Au(Allen) is a PhD Candidate at the University of Sydney. His research focuses on digital entrepreneurship, IS Education and digital-enabled social innovations. His related publications can be found in Communications of the Association for Information Systems, Internet Research, the International Conference on Information Systems, Journal of Information Technology Case and Application Research, the International Journal of Game-based Learning, the International Journal of Knowledge Management, the Journal of Computer Information Systems, and other outlets.

Kevin K.W. Ho

Kevin K.W. Ho is the Professor of Management Information Systems at the School of Business and Public Administration, University of Guam. He is the Co-Editor of Library Hi Tech, and an Associate Editor of International Journal of Systems and Service-Oriented Engineering. His current research focuses on social media and sustainable management, and his research has been published in Behaviour & Information Technology, Computers in Human Behavior, Decision Support Systems, Information & Management, Internet Research, Journal of Electronic Commerce Research, Journal of Global Information Management, etc.

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