https://orcid.org/0000-0001-7949-7977
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ABSTRACT
Based on serious leisure theory, the purpose of this study is to validate a novelty-driven serious leisure model at aboriginal-themed museums. A total of 400 responses were collected from three aboriginal-themed museums in Taipei, Taiwan. Empirical findings revealed that novelty seeking significantly improves serious leisure, and serious leisure significantly enhances museum satisfaction. Additionally, serious leisure serves as a mediator between novelty seeking and museum satisfaction, demonstrating the importance of employing novelty-driven serious leisure to sustain tourist visitations to aboriginal-themed museums. The empirical findings also support that the frequency of visits to an aboriginal-themed museum strengthens the positive relationship between novelty seeking and serious leisure, thus making it a necessary approach for aboriginal-themed museums in satisfying their novelty seeking, frequent visitors.