ABSTRACT
This study employs the Ten Factor Model in a longitudinal analysis to explore preferred job rewards within the Canadian lodging industry. Data from three studies conducted between 1999 and 2016 were analyzed as individual cases in time and a longitudinal study over time. Two findings were made. First, the value of specific rewards and the motives to satisfy them shift over time, influenced by the relative intensity of needs and the context of external events. Second, while desired rewards shifted over time and context and respective values changed across studies, six rewards continually surfaced as top-ranked for employees. Additionally, rewards were explicitly connected with Herzberg’s Hygiene-Motivator Theory. Focusing on valued rewards that can influence job satisfaction or job dissatisfaction will be extremely useful to practitioners.