Distribution of (In)Equality and Empowerment of Community-Based Tourism: The Case Study of Brunei Darussalam

ABSTRACT

Effective communication plays a part in the success and the sustainability of the tourism and hospitality management, including community-based tourism (CBT). In Brunei Darussalam, communication barriers have affected the growth of the CBT industry on both local and national levels. By analyzing responses from 16 local CBT operators, this investigation focuses aspects of communication and its channels in securing sustainability and empowerment of CBT industry. This study found that the CBT ventures in Brunei include (1) horizontal/lateral communication between CBT operators and surrounding communities and (2) top-down communication and bottom-up accessibility between the authority, the community leaders, and the CBT owners. This paper further discusses how bureaucracy can impede the success of CBT operations, and how a collaborative approach between stakeholders has inspired the formulation of a new Interactional Model of Leadership and Empowerment among CBT stakeholders, which can be used to measure the efficacy of communication among stakeholders in the CBT industry.

KEYWORDS:

• community-based tourism
• communication
• empowerment
• leadership
• sustainable tourism
• Brunei Darussalam

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by the Universiti Brunei Darussalam [UBD/RSCH/URC/NIG/4.0/2020/003].