How Responsible Tourism Behavioral Intentions Influence Tour Choices: Effects of Economic, Socio-Cultural, and Environmental Responsibility

ABSTRACT

This study aims to examine how economic, socio-cultural, and environmental responsibility affects tourists’ responsible behavioral intentions in Thua Thien Hue province, Vietnam. Moreover, the relationship between responsible tourism intention and responsible tourism tour choice was examined. The structural equation modeling with SMARTPLS was used to test multiple hypotheses (N = 200). The findings represent a positive effect of the determinants studied on the tourist’s responsibility and the choice of responsible tourism tours. It was highlighted that environmental responsibility factors play a crucial role in tourists’ responsible behavior. Research findings provide a scientific basis for researchers, destination management organizations, and tour operators to promote responsible tourism.

KEYWORDS:

• Behavioral intention
• choice of responsible tourism tours
• responsible tourism
• tourist’s responsibility

Acknowledgments

The work is supported by Hue University in Vietnam as part of a research project entitled “An investigation into the design of responsible tourism tours in Thua Thien Hue”.

Disclosure statement

No potential conflict of interest was reported by the authors.