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Abstract
As the mature consumer market continues to grow in importance, the foodservice industry needs to understand these customers' purchasing behaviors. The city of Las Vegas is a popular tourism destination for older adults. This study was designed to identify the mature tourist's determinants when dining out, specifically in 3 restaurant sectors—fine dining, buffet, and family/casual dining restaurants. A self-administered questionnaire was developed and tested in Las Vegas during a one-week period in March, 2007. The participants (n = 76) in this pilot study were 50 years old or older. The results were analyzed using descriptive statistics and ANOVA. The study concluded that respondents found all attributes tested important, and that significant differences in importance perceptions for attribute variables, such as nutritional information, speed of service, quality of food and service, and employee friendliness could be determined based on a respondent's age and relationship status.