ABSTRACT
This study investigates the challenges that professional Jordanian tourist guides may encounter. The implication of this research stems from the fact that very little research, at least in Jordan, has addressed the problems that tourist guides encounter. Qualitative methods, using participants’ observations and in-depth interviewing methods, were used to generate insights from the collected data. The results reveal multiple critical challenges that impact the professional stability of tourist guides. Further efforts are required to fully understand the needs of tourist guides.