Multiple attributes of cycling tourism in travelers’ decision-making process

ABSTRACT

Despite the rapid growth in cycling tourism, few studies have been conducted on whether its distinctive attributes influence travelers’ decision-making process. Therefore, the current research aimed to identify the effects of the multiple attributes of cycling tourism on travelers’ decision-making process by considering cognitive evaluations, affective evaluations, satisfaction, and flow experience. The study results revealed that most of our hypothesized relationships within the framework are supported. Additionally, satisfaction and flow experience were verified as significant mediators. Finally, our study highlighted the significant role of distinctive attributes of cycling tourism in the formation of travelers’ favorable behavioral intentions for cycling tourism.

KEYWORDS:

• Cycle travelers
• attributes of cycling tourism
• cognitive/affective evaluation
• satisfaction
• flow experience

Additional information

Funding

This research is supported by National Social Science Foundation of China (Grant No. 18GL154).