Analysis of Critical Success Factors for Entertainment Tourism Destinations: The Supply Perspective

ABSTRACT

Determining the critical success factors is common in tourism research because it can bring many benefits to the tourism industry. Related research is mainly concentrated in accommodation, events, ecotourism, catering, travel agencies, wine tourism, urban tourism, and business tourism. Entertainment tourism is becoming increasingly popular. However, research on the critical success factors of entertainment tourism destination has been overlooked. This study examined these factors from the supply-side perspective with the aim to discover the critical success factors of entertainment tourism in Macau using qualitative research method. The data is collected from managers in the entertainment tourism industry. Eight CSFs, with a total of 21 sub-factors from data collected from semi-structured interviews are observed. These CSFs are product, financial and economic support, service quality, planning and policy, facility and transportation, marketing, human resources and security. The result also indicates the strength of these identified factors in improving and sustaining the development of entertainment tourism. Furthermore, the implications of the success of such development are suggested.

KEYWORDS:

• Critical success factors
• entertainment tourism
• Macau
• supply perspective

Additional information

Funding

This work was supported by the Macao Foundation.