Abstract
In this essay I examine the coverage of U.S. Latino news by the North Carolina‐based Raleigh News & Observer to bring to light the latent construction of Latinos and their current affairs. Drawing on feminist and postcolonial theorizing, I argue that the coverage genders Latino news as feminine and (re)produces the stereotype of Latinos as an underclass of peons. The study combines content and textual analyses to look at four years of coverage (1992–1995). At the heart of the analysis are the workings of the techniques, which I call newsroom processes of genderization, that enable the newspaper to operate as a technology of gender, race, and class.