This article refers to:
Nadler, A., & McGuigan, L. (2017). An impulse to exploit: the behavioral turn in data-driven marketing. Critical Studies in Media Communication.
https://doi.org/10.1080/15295036.2017.1387279
When this article was first published online, Lee McGuigan's affiliation was given incorrectly.
Lee McGuigan's affiliation has been corrected to: Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.
The authors apologize for this error.