Abstract
Higher-education institutions are experimenting, designing, and adapting didactic methodologies for students “born online” and are underpinning teaching programmes for developing digital competence in a broader context that goes beyond the simple development of technical skills. In an increasingly interconnected world, more attention is given to ethical aspects and social responsibility practices. This article proposes an experiential approach for developing digital competence in tourism education by considering new technologies and a cooperative learning paradigm. The learning project presented aims to stimulate the new generation of tourism students to be less consumers of pervasive technology in favor of becoming more critical and responsible members of the information society.