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ABSTRACT
The perceptions of entrepreneurs in businesses related to hospitality and tourism in a rural community were explored through interviews to better understand their backgrounds, experiences, and insights into education for future entrepreneurs. The data were analyzed for themes and the findings provided ideas for entrepreneurship education in hospitality and tourism and indicated that further attention could be given toward helping students to develop creativity and critical thinking skills, engage in deeper self-discovery experiences, and understand tourism more fully to help prepare them for entrepreneurial roles.
Disclosure statement
No potential conflict of interest was reported by the author.