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ABSTRACT
Podcasting has become increasingly popular as a communication medium and is emerging within educational institutions as a means for supporting student learning. However, as a learning object, what constitutes an effective podcast has yet to be fully debated. Using a mixed-method approach, the article analyzes the use of podcasting as a medium for supporting student learning within an undergraduate level one tourism module. The findings suggest that podcasting is perceived by students as an effective learning and teaching method. Further suggestions on the design and organization of podcasts and the guidance and resources required for their use are made. Implications and areas for future research are also proposed.