A Case Study and Analysis of E-Tourism Curriculum Development

Abstract

With the rapid expansion of information technology throughout almost all aspects of tourism and hospitality industries, the task of integrating technology into educational curriculum has challenged many institutions. This article presents a practical process of developing and integrating e-tourism modules in an existing educational program through a case study at the University of Guelph. The academic literature relevant to e-tourism is reviewed and synthesized, and industry experts are consulted to identify key competencies required for students to manage in the e-tourism environment. The process of new curriculum development, with industry partnership, is presented as a proposed best practice for the consideration of interested institutions.

KEYWORDS:

• case study
• curriculum
• e-tourism
• information technology

The authors wish to thank University of Guelph graduate Jenny Van Dijk, B. Comm., for her research assistance in support of this project.