An Unusual Approach to Marketing E-Books: An Instructional Course on the Hospital's Learning Management System

Abstract

A library serving two small community hospitals promoted the use of its new electronic book collection in various ways, which included a mandatory course that was mounted on the hospitals’ learning management system. Results of this effort indicate that, in the short term, the electronic books course increased usage of the collection significantly. However, the results also show that a small collection may not retain the interest of some library patrons. Still, the learning management system is a powerful way to reach the maximum number of library users to increase their awareness and understanding of library resources.

Keywords:

• content management systems
• course management systems
• courseware
• digital books
• electronic books
• hospital libraries
• information literacy
• library instruction
• marketing
• promotion

Notes

© Charlotte M. Sievert