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ABSTRACT
This article describes a mixed-methods marketing approach to advertising library services at geographically distant hospitals in the greater Rochester, New York area. Marketing techniques included a combination of digital, print and in-person approaches unique to each department and institution. The author embedded herself into the nursing education departments at all three hospitals, participated in employee professional development opportunities, and successfully increased the number of literature search requests from the previous year. Future goals include increasing physician awareness and utilization of the program at all locations and expansion of off-site access to electronic library resources.
Funding
This project is partially supported by Hospital Library Service Program, NYS Department of Education, Division of Library Development funds, which are administered by the Rochester Regional Library Council.