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Disclosure statement
No potential conflict of interest was reported by the author.
Further reading
1. Grohmann B, Giese JL, Parkman ID. Using type font characteristics to communicate the brand personality of new brands. J Brand Manag 2013;20:389–403 doi: 10.1057/bm.2012.23 [Google Scholar]
2. Henderson PW, Cote JA. Guidelines for selecting and modifying logos. J Marketing Apr 1998;62:14–30 [Google Scholar]
3. Hynes N. Colour and meaning in corporate logos: an empirical study. J Brand Manag 2009;16:545-.55. doi: 10.1057/bm.2028.5 [Google Scholar]
4. Kohli C, Suri R, Thakor M. Creating effective logos: insights from the theory and practice. Bus Horizon May Jun 2002: 58–64. [Google Scholar]
5. Saaksjarvi M, van den Hende E, Mugge R. How exposure to logos and logo varieties fosters brand prominence and freshness. J Prod Brand Manag 2015;24(7):736–44. doi: 10.1108/JPBM-06-2014-0648 [Google Scholar]
6. Walsh MF, Winterich KP, Mittal V. Do logo redesigns help or hurt your brand. J Prod Brand Manag 2010;19(2):76–84. [Google Scholar] https://10bestlogodesign.com/ accessed 27-Oct 2019.