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Applied Environmental Education & Communication Volume 11, 2012 - Issue 2
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Articles

Evaluating Potential Bias in Media Coverage of the Public Debate Over Acid Rain and Chlorofluorocarbons in the 1980s

Tiffany Dawn Williams Warnell School of Forestry and Natural Resources, University of Georgia, Athens, Georgia, USA
,
Rebecca Moore Warnell School of Forestry and Natural Resources, University of Georgia, Athens, Georgia, USA
&
Daniel Markewitz Warnell School of Forestry and Natural Resources, University of Georgia, Athens, Georgia, USA
Pages 65-78 | Published online: 23 Jan 2013
 
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Abstract

This study evaluates media coverage of two important environmental issues from the 1980s (acid rain and chlorofluorocarbons), providing historical context for current media coverage analysis. Focusing on popular magazine articles, this study identifies key characteristics of content and presentation. Content-related characteristics are inclusion of predictions, consequences, and the source (human-induced, natural) of the problem. Presentation-related characteristics describe the overall tone (environmental, industrial), intention of the author (positive, normative), and observable opinions on relevant legislation. Our results suggest magazine genre strongly impacts what is reported, but in almost all cases, reporting on environmental issues tends to have an environmental tone.

Notes

A noted exception is McGeachy (Citation1989).

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