Can videos play a role in promoting good landscape management behaviors?

ABSTRACT

This study tested the effect of four short videos appealing to environmental values on home irrigation users' intent to use good irrigation and fertilization practices. The videos were largely ineffective, and there was only a small effect on one of the behaviors within the fertilizer loss treatment group. Implications point to a need for environmental education professionals to develop strategies to address environmental issues fatigue and conduct audience research that informs communications and educational programs. Environmental education professionals should encourage water protection with nonenvironmental appeals, possibly by connecting to personal or social values.

Funding

This work was supported by the University of Florida Center for Landscape Conservation and Ecology.