Using a fotonovela to battle crystal meth in South Africa

Abstract

This study evaluated the effects of a health-related fotonovela about crystal meth (S-methamphetamine hydrochloride) among “Colored” people (an ethnic label for people of mixed race) in the Western Cape province of South Africa. Crystal meth use is most common among Colored people in this province and it is considered a major social problem. The fotonovela was compared to a no-message control group and a traditional brochure in a randomized controlled trial (N = 303). The fotonovela outperformed the control condition for knowledge level and it outperformed the traditional brochure on intention toward starting conversations about crystal meth. Especially readers with relatively low levels of education clearly preferred the fotonovela over the traditional brochure.

Keywords:

• Fotonovelas
• crystal meth
• entertainment-education
• health messages
• S-methamphetamine hydrochloride